News and Views

COP29: What was achieved and the Road to Rio
As 2024 comes to a close, we wanted to reflect back on this year’s climate COP that took place last month, as well as take a look at some of the campaigns we worked on this year to accelerate positive change.

Nature Takes Centre Stage – Biodiversity COP (COP16)
With the theme ‘Peace with Nature’ COP16 in Colombia came to a close on 2 November. Negotiators from 196 countries, as well as NGOs and civil society, gathered at the summit in Cali to discuss global biodiversity goals.

Attending One Young World Summit 2024 as a BrandTech Group Impact AI Scholar
Rebecca Daniel from MSQ/Sustain recently attended the One Young World 2024 Summit in Montréal/Tiohtià:ke, through an Impact AI Scholarship with The BrandTech Group.

Making nature’s value visible
Nature’s value is more than our entire global GDP, yet since the 1970s we have seen declines of 78% of species and are witnessing the sixth mass extinction of life on Earth.

The case for plant-based
The food we eat has a tremendous impact on our planet. One of the simplest ways you can significantly reduce the effect you personally have on the environment is by reducing or cutting out animal products from your diet.

Biodiversity Loss & Colour in Society
Colour is powerful. It affects the way we feel both emotionally and physically and thus has importance in the world through nature and creativity. There is a distinct loss of colour is visible in the modern day world we live in. Is this indicative of what is actually happening in our environment and connected with the loss of nature?

Our wonderful wild isles
Last year it was announced that the UK is one of the most nature depleted countries in the world. It is becoming increasingly difficult for people to experience the wildlife that the British Isles offers.

Positive Change
It is easy to feel bogged down with the barrage of negative news about the environment... But there is enough positive change happening propelling us towards a sustainable future.

The Cannes of COP – The top 10 climate campaigns from COP28
COP really is THE key moment of the year for many organisations to launch campaigns. But in all the noise, who’s being seen and heard? Is there still room for creativity at COP? We’ve picked the top 10 best (in our humble opinion) creative ideas from COP28.

TAKING STOCK - it’s COP28 WEEK 2
As COP28 concludes we’re looking back at what happened in week 2. The second week of any COP is all about the landing the ‘final text’. And this year the focus of the text is on the first ‘Global Stocktake’.

What happened in week 1 of COP28?
This year, COP is in Dubai, sponsored by Coca Cola, and attended by a record number of (2400+) of fossil fuel lobbyists. But there is plenty happening at COP28 that gives us hope at MSQ/Sustain that we will change our course and remain within 1.5°C of warming.

All I want for COP is...
As COP28 is underway in Dubai, here at MSQ/Sustain we’re reflecting on what we’re hoping to see come out of this year’s international climate negotiations.
5 things I learnt from Kendal Mountain Film Festival
I attended the Kendal Mountain Film Festival. And here are 5 things that I learnt.

Andie MacDowell and Recycling Week. Where does it all go?
Every Monday night, as I sort the family rubbish into 7 (ok, 4) different bins for recycling collection, I –without fail – think about Andie MacDowell.

Timing is everything…
Thoughts on New York Climate Week. Amidst all the meetings, the panels, the photo ops, the speeches, the drinks, the subways downtown, the Ubers back up, the dinners…

The climatic niche: the new way to understand the climate crisis

Is record breaking no longer cool?

MUSINGS FOR THOSE WHO ATTEMPTED ‘NO MEAT MAY’
It was recently No Meat May...so if you missed it and need some reasons to avoid meat, please have a read and share widely.

Giving Up: Could Lent be reinvented as the new eco-challenge?

What the comms and climate?
Are you a communicator passionate about the environment? Our latest blog looks at how creatives can positively drive the nature and climate agenda.